Lumenis announces today the launch of OPT-IN, a new service and warranty package exclusively for US owners of Lumenis One, the leading multi-application platform. The OPT-IN program is effective immediately, and available to all new and current owners at no additional charge to the existing warranty and service contracts.

"OPT-IN is the next step in our continued support of the industry-leading Lumenis One system," said Robert Mann, Senior Vice President and General Manager of Aesthetic Business Unit. "This premium service package was conceived in direct response to physician feedback. Our commitment to provide great service and trusted results drives everything we do, from investing in research and development to delivering new treatment systems, to the launch of this extraordinary service program."

About OPT-IN Coverage
Designed to give users comprehensive coverage, the OPT-IN benefits make the Lumenis One system virtually trouble-free, maintenance-free, downtime resistant and protected against costly interruptions of IPL, LightSheer and Nd:YAG treatment capabilities. Regardless of age or treatment head shot count, the service package includes service and support for all treatment heads, complementary software upgrades, two preventative maintenance service visits, and discounted consumables during the life of the service contract or warranty period. OPT-IN is available to owners of Lumenis One platforms in the US only, with expansion into other markets planned for the future.

"We're very proud to provide our Lumenis One customers this robust service offering to ensure that their IPL capability is never interrupted," added Mr. Mann. "We feel confident standing behind the preeminent multi-application platform with this leading service package in the industry."

Lumenis One Continues to Lead IPL Category
Lumenis One is a revolutionary device that addresses multiple conditions and combines therapies under one platform with optimum levels of power and unprecedented precision. Users can provide faster and more efficient treatments for observable, consistently excellent results. The multi-application platform is equipped with over 3,000 proprietary, pre-programmed treatment parameters for an easy-to-use, simple and error-safe system.

Unique to Lumenis IPL, the Lumenis One Universal IPL treatment head is outfitted with Optimal Pulse Technology (OPT™) for Multiple-Sequential Pulsing. This allows for cooling between pulses to efficiently and safely remove hair and treat darker skin types, as well as reduce the chance of skin damage in vascular and pigmented lesion treatments.

"Lumenis One continues to surpass all other systems in efficacy, decreased pain, speed, versatility and reliability-setting the bar in light-based therapies," commented Dr. Mitchel P. Goldman, Founder and Medical Director of Goldman, Butterwick, Keel Cosmetic Laser Dermatology and Volunteer Clinical Professor of Dermatology/Medicine at UC San Diego. "With the power to run multiple platforms, Lumenis One is the most powerful multi-application machine today. It produces noticeably superior results and my office has experienced unprecedented patient satisfaction," continues Dr. Goldman.

Additional treatment heads for the Lumenis One platform include LightSheer for hair removal and Multi-Spot Nd:YAG, a proven successful treatment in leg vein therapy.

About Lumenis
Lumenis, one of the world's largest medical laser companies, is a global developer, manufacturer and distributor of laser and light-based devices for surgical, ophthalmic and aesthetic applications, with more than 800 employees worldwide. Lumenis has nearly 250 patents, over 75 FDA clearances, an installed base of over 80,000 systems and presence in over 100 countries. Lumenis endeavors to bring the finest state of the art technology products to the market, fulfilling the highest standards of excellence, quality and reliability, delivering premium value and service to its customers. The name Lumenis is derived from the Latin words meaning "Light of Life" highlighting the light which is the basis of our technologies used to enhance life. For more information about Lumenis and its products, please go to: www.lumenis.com

For further information contact:
Michelle Maydan
Director of Corporate Communications
1-866-569-0597
+972-4-959-9004
e-mail: mmaydan@lumenis.com